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Central Mich. PRSA @CMPRSA

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    2/22/2018 - 3/21/2018

    The University Club of MSU (map)
    Recognizing bias that leads to mis- and under-representation of People of Color internally and externally is the first step to producing media that is culturally aware and relevant to diverse audiences. With the use of case studies, learn how media bias ultimately influences world views — distorted or not — in your communication, marketing and PR approaches, and what you can do to change it.   Register Now!  ABOUT THE SPEAKER: Geri Alumit Zeldes, Ph.D., tenured Professo...
    The University Club of MSU (map)
    Understanding a target audience is critical to effective communications and requires more than the science of big data. Discovering their hopes, their dreams, their goals and their motivations requires a combination of art and science, a healthy mix of fact and fiction. Developing personas – individual profiles – of target audiences can be a low-cost way to more effectively and efficiently target your communications and marketing efforts. Personas allow us to walk in our audience&rs...
    Lansing Regional Chamber of Commerce (map)
    More people, fewer brands - Facebook is changing its algorithm to give our feeds a more personal touch and more human connections. But what does this mean for branding, and how can we continue to engage audiences? Andrea Ness from Güd Marketing joins CMPRSA to discuss the impact Facebook’s algorithm changes will have on branding, and what you can do to stay engaged with your audience. Join CMPRSA at our FREE lunch and learn on March 7 to learn more about navigating this changing envir...