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Social Media/Digital Marketing Internship

Organization: United Dairy Industry of Michigan

Job Description: APPLICATIONS: Due December 3, 2017. Please include cover letter, resume, and portfolio along with application to: Mandy@milkmeansmore.org DURATION: January 8, 2018 – April 27, 2018 FUNCTION: Do you love all things dairy? Would you like to champion dairy on social media? Like to test out the latest trends in the digital marketing world? The United Dairy Industry of Michigan (UDIM) is looking for a tech savvy Social Media/Digital Marketing intern to join our creative team! In this role, the Social Media/Digital Marketing Intern’s primary responsibility will be assisting the Communications Manager with social media content creation, daily posting and scheduling, and listening/monitoring. In addition to supporting UDIM’s social media platforms, the qualified candidate will assist with writing for UDIM’s blog and microsites, as well as repurposing content for digital channels. A key point in this role is to monitor, engage and respond with UDIM’s social media audiences, including our blog. You will help ensure that the content is high-quality, engaging, and appealing for all of UDIM’s target audiences. Other duties will include assisting with photoshoots, attending UDIM sponsored or partner events, and recruiting peers or teens for our Conquer with Milk channel. Part-time, 12-16-week position, flexible around class schedule. Possibility of internship credit in addition to pay. RESPONSIBILITIES: • Ensure all content uses a consistent tone and voice with UDIM branding, including all microsites. • Assist in writing/editing all digital content, including web, blogs, and social. • Monitor social media channels and interact with UDIM’s audience by answering any questions, comments, or feedback. • Schedule out content with UDIM’s digital scheduling tools (Sprout Social, Engage, Wordpress). • Pull reports when asked in Google Analytics or from digital analytic tools owned by UDIM. • Assist with writing and brainstorming creative briefs for social media content and graphics. • Work in collaboration with UDIM’s School Nutrition, Industry Outreach, and Graphics departments. • Actively participate in content marketing and social strategy brainstorming meetings. • Identifying trends in teen music, pop culture, clothes, food, language, and social media. • Attend UDIM sponsored or partner events to assist with social media. • Research keyword terms for SEO optimization across UDIM’s digital properties. • Other duties as assigned. QUALIFICATIONS: REQUIREMENTS • Enrolled student currently in, or completed, second year of major (If not currently enrolled, must at least obtain an Associate’s Degree from a credited college or university). • 1-2 years of Social Media or Marketing experience • At least a 3.0 GPA (cumulative) • Availability up to 15 hours/week (minimum of 10 hours) • Knowledge of social media platforms (Facebook, Twitter, Instagram, Pinterest, etc.), social media monitoring and scheduling tools (WordPress, Engage, Sprout Social), Google Analytics. Prefer knowledge of Photoshop EDUCATION • High School Diploma • Active enrollment in college or university, ideally in pursuit of Marketing, Advertising, Social Media Marketing, Communications, Journalism, or related major. EXPERIENCE AND SKILLS • Experienced and proficient in writing, proofing, and editing • Working knowledge of Facebook, Twitter, Instagram, Pinterest, WordPress, Google Analytics • Ability to think creatively and generate unique ideas/concepts for campaigns, graphics, or content • Ability to maintain a professional and courteous demeanor at all times • Strong teamwork skills • Positive, energetic attitude and self-initiating • Highly organized, creative and detail-oriented • Able and willing to take direction and work quickly and efficiently • Enthusiasm for learning • Ability to work at a fast pace and respond effectively to changing requests. PERSONAL Qualities necessary are honesty, integrity, initiative, dependability, sound judgment, and the ability to work in a cooperative manner with staff and supervisors. Must have a desire to learn and understand the industry we serve. LANGUAGE SKILLS • English. • Excellent written and oral communication skills are required. PHYSICAL DEMANDS • Must be able to perform physical requirements of this job with or without accommodations: • Sitting for long periods of time in front of a computer screen, using hands to handle, control, or feel objects, tools, or controls. • See details of objects that are less than a few feet away and see differences between colors, shades, and brightness. • Understand the speech of another person and communicate clearly so listeners can understand. REPORTS TO • Executive Director of Communications and Nutrition • Communications Manager COMPENSATION A social media/digital marketing internship at UDIM lays the foundation for future in-house work at other companies. The intern will benefit from the guidance of established communications professionals and leave the experience with finalized work to add to their portfolio. In addition, our intern will receive compensation in the form of: • $12/hour • Internship credit (Intern must coordinate this with their school)
Application Procedure: Please include cover letter, resume, and portfolio along with application to: Mandy@milkmeansmore.org

Contact: Mandy Denomme

Date Posted: 11/17/2017

Date Expired: 12/03/2017


Manager, Social Media

Organization: Michigan Health & Hospital Association

Job Description: Summary Develops and executes social media strategies and tactics for the MHA and MHA Keystone Center. Participates in strategic planning and aligns social media efforts to support the mission and vision of the association. Provides additional communication support for the MHA as a whole as needed. Essential Duties and Responsibilities The scope of the position includes, but is not limited to, the following tasks: • Develop annual social media strategy aligned with MHA action plan, and develop tactics to support it. Maintain and promote MHA brand throughout. • Develop and maintain annual social media budget. • Build social media calendar aligned with MHA activities, events, healthcare topics and more. • Help promote MHA members via social channels in alignment with MHA priorities. • Work with MHA Digital Media Manager to cross promote MHA content via Web and social channels. • Evaluate new social media platforms; continue to expand MHA’s social media footprint as appropriate. • Grow and report on social media analytics, in conjunction with MHA Digital Media Manager. • Assist with other electronic communication platforms such as MHA’s member database and email system. • Provide communications assistance for other MHA campaigns and projects as deemed necessary. Supervisory Responsibilities This job has no supervisory responsibilities. Education and/or Experience Knowledge Required: Bachelor's degree in communications, public relations or related field. Working knowledge of Hootsuite, Tweetdeck, Canva and/or other social media tools. Preferred: Master’s degree or related ongoing education/professional development in social and digital media. Experience Required: 5-7 years of experience in social media, specifically: association/membership field, corporate communications, nonprofit communications or related fields. Experience creating simple social media graphics using InDesign, Canva or similar tools. Experience doing minor website content updates. Preferred: 5-7 years of experience in healthcare and/or patient safety and quality communications and social media or related fields. Competencies/Skills To perform the job successfully, an individual should demonstrate the following competencies: Must enjoy working in a strong team environment and working creatively with teammates to problem solve and strategize. Must also be self-motivated with ability to work independently. Good interpersonal skills and ability to relate to and work with a wide variety of individuals. Must possess ability to be flexible, creative, innovative, resourceful and exercise problem-solving skills. Must be extremely organized to manage multiple tasks, prioritize and meet simultaneous deadlines, including unexpected deadline-driven tasks, to achieve department goals and objectives. Must be a leader and contributor to a positive workplace culture. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet. Benefits: We pride ourselves on our commitment to the ongoing professional development, health and well-being of our staff and their families. The benefits we provide are meant to help maintain a good quality of life, both professionally and personally.
Application Procedure: Email resume and cover letter to MHA Human Resources at trichards@mha.org.

Contact: Tori Richards

Date Posted: 10/23/2017

Date Expired: 11/20/2017