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Central Mich. PRSA @CMPRSA

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Job Opportunities

Graphic Designer

Organization: Michigan Association of School Boards

Job Description: The Graphic Designer will creatively and strategically design and produce association publications, while also coordinating printing and distribution of membership and internal materials. The ideal candidate will be able to find inspiration from written or verbal ideas and seamlessly convert them into images, layouts and other designs. Applicants should also possess an intimate knowledge and understanding of marketing campaigns in both print and digital/social media formats. Must be able to hit the ground running in a fast-paced environment while multitasking and meeting deadlines. A strong understanding of branding requirements and standards is preferred, as all materials must reflect the established brand of MASB. The candidate should also have a natural artistic talent, as well as an eye for detail and color. Major Responsibilities/Activities: Graphic design and print production Scheduling and coordinating projects including print buying Designing and preparing publications and promotional pieces for print Coordinating numerous interdepartmental projects including mailings Preparation of graphic elements for web and social media Maintains effective internal communications with staff to provide updates on progress and results Proposes and plans design projects from start to finish, including budgets and on-time completion Assists all members of the Communications, PR & Marketing Department in other communications and marketing efforts. See full job details at:
Application Procedure: Interested candidates must complete and submit an online application found at The system will prompt applicants to upload a cover letter, resume, work samples and three letters of recommendation – this documentation is required for consideration for the positon. No “hard copy,” fax or emailed copies accepted. This posting expires at 5 p.m. on Friday, November 10, 2017.


Date Posted: 10/18/2017

Date Expired: 11/10/2017

PR & Marketing Specialist

Organization: Grand Rapids Community Foundation

Job Description: PR & Marketing Specialist – Are you a strategic thinker who enjoys executing projects from conception to assessment? Do you take pride in the quality and accuracy of your work? Are you a strong communicator who can quickly build relationships and trust with others? Do you enjoy working as part of a creative team with a track record of excellence? The PR & Marketing Specialist will work under the supervision of the VP of PR & Marketing to develop communication strategies and materials to connect Community Foundation with various audiences.
Application Procedure: To learn more about this full-time position and how to apply please visit

Contact: Kevin Harmelink

Date Posted: 10/17/2017

Date Expired: 11/01/2017

Public Relations Manager

Organization: Grand Traverse Resort & Spa

Job Description: SUMMARY- Are you a PR pro with great media relationships and a passion for storytelling? If so, the backdrop of our 900-acre resort could be your new office. Grand Traverse Resort and Spa, one of the Midwest’s largest year-round vacation destinations based near Traverse City, Michigan, is seeking a full-time Public Relations Manager to lead all aspects of media relations and company communications. This is an energetic position, perfect for someone that is self-motivated, accountable and eager to step in and represent our brand to the world. It’s a position that requires creativity, story pitching and entertaining—while handling all logistics needed to ensure visiting media leave our property thoroughly impressed. Our PR Professional Will Be Instantly Prepared To: • Create and execute public relations campaigns that will generate positive coverage for our resort twelve months a year • Serve as the primary representative for all media interviews, media requests and on-camera speaking opportunities • Coordinate and lead familiarization visits from writers, editors, bloggers and other media professionals • Respond promptly and professionally to incoming requests for photography, video and general resort information • Assist the General Manager and others in formulating responses to media inquiries and addressing any emergencies • Travel to media outlets in target markets, as needed, to pitch story ideas and generate media coverage • Manage and grow an up-to-date list of travel media professionals, bloggers and other influential contacts • Manage the resort’s official media kit, including both in-print and online • Maintain regular positive contact with members of the local media, tourism organizations, community leaders and other influential organizations • Assist the marketing department with copywriting, advertorial content and proofing as needed • Assist with a variety of internal communication pieces as needed, including writing and editing of company newsletters, memos, and email announcements • Think quickly and communicate clearly in high-pressure and quick-changing situations • Must understand and abide by environmental practices of the Resort • Other duties as assigned Ideal Candidates Will Have: • The ideal candidate will have 5-7 years of professional communications or media experience that could include a combination of journalism, public relations or related communications experience, either in a corporate or agency setting • Bachelor of Arts degree in public relations, communication, journalism or marketing • Stellar writing, proofing, and editing skills with an ability to write quickly, persuasively and without grammar or punctuation errors • Polished communication skills, both written and verbal, and a high comfort level speaking on camera • Ability to host and entertain groups of people with a passionate, charismatic personality • Experience handling a variety of emergency or crisis situations • A good reputation with local and regional media and an existing portfolio of travel media contacts • Excellent interpersonal skills with an emphasis on being a great team player • A self-motivated drive with an ability to handle different tasks • A strong attention to detail • Experience with digital photography is preferred • Experience in the tourism industry is preferred, but not required. • Computer experience mandatory; basic proficiency in Microsoft Office suite of software applications required SUPERVISORY RESPONSIBILITIES (If applicable) This position does not have any direct reports. TYPICAL PHYSICAL DEMANDS • Must be able to sit for long periods of time • Must be able to lift approximately 25 lbs • Must be able to read and write clearly in the English language TYPICAL MENTAL DEMANDS This position requires someone that can handle high-stress situations where the Resort is to be represented to the public on a variety of matters, both positive and potential controversial matters. This position requires someone that has the knowledge, skills and critical decision making to properly represent the Resort to the public at large. There may be unexpected demands set on this position for additional work or urgent work. WORKING CONDITIONS This position works mostly indoors with limited outdoor journalist tours throughout the year. Primarily typical office environment. Position is primarily based at a desk. This position may require 40+ hours per week with flexibility in weekend and weeknight scheduling for public relations meetings and events. COMMENTS Native American Preference will apply. Must be able to pass a background investigation and a drug/alcohol urinalysis as a condition of employment. Must be able to work flexible hours and take on additional responsibilities when asked. Must adhere to company policies regarding strict confidentiality The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Management retains the right to add or to change the duties of the position at any time. Any qualifications to be considered an equivalent in lieu of stated minimums require prior approval of the Director of Human Resources.
Application Procedure: Interested candidates are encouraged to review our Careers page at the Grand Traverse Resort & Spa, based out of Traverse City, Michigan. Please click on the following link to view the job description and apply:

Contact: Stephanie Kleinow,

Date Posted: 10/12/2017

Date Expired: 11/12/2017

Senior Marketing and Communications Specialist

Organization: SET SEG

Job Description: The Senior Marketing and Communications Specialist reports to the Marketing Manager. This position assists in establishing and maintaining effective communications with SET SEG stakeholders, including its employees, members of the Property/Casualty Pool and Workers’ Compensation Fund, the SET SEG Foundation and those participating in SET Employee Benefit Services. This individual also assists in developing marketing material for all SET SEG companies as well as producing internal and external communications, as assigned by the Marketing Manager. Project management is a key function of this position. This individual assists in projecting the company’s image through all communication channels and public relations activities. This position interacts with all internal departments, as well as external association staff and school district personnel. This individual must possess sophisticated verbal and written communication skills, a high degree of integrity, trustworthiness and confidentiality. Primary Responsibilities: • Assist in maintaining a consistent corporate identity for SET SEG. • Work with all departments to create communications that effectively describe and promote the organization and its companies, including emails, letters, newsletters, presentations, graphics, brochures, fact sheets and other promotional products, as well as design and production. • Assist in brainstorming and production of promotional and corporate identity materials. • Procure data and analyze website and readership statistics for future planning and recommendations for business development. • Create content, upload and execute webinar events. • Develop content for website and maintain corporate site to ensure timely and accurate information is posted. • Plan, create and supervise the placement of ads in school and insurance industry publications and associations. • Plan and coordinate events, such as member appreciation outings, award ceremonies and off-site VIP events. • Manage account contact in Microsoft Dynamic CRM system to ensure accurate and relevant contacts. • Work with all departments to develop verbal and written communications. • Prepare press releases to support SET SEG activities, including the Education Excellence Awards, Safety is No Accident Awards and SET SEG Foundation activities. • Prepare handouts and presentations as necessary. • Organize and participate in district photography shoots. • Maintain social media presence. • Manage sponsorships and advertising with partner associations. • Perform other duties as requested by the Marketing Manager. Key Performance Qualifications and Characteristics: • Have exceptional verbal and written communication skills. • Ability to manage multiple projects and adhere to deadlines. • Demonstrate knowledge of communication principles and practices. • Ability to work collaboratively with other departments. • Possess a creative attitude in expressing verbal and written communications. • Demonstrate ability to work within deadlines. • Must be detail oriented. • Must work well under pressure. • Ability to represent the company and communicate with members and partner associations. • Demonstrate familiarity with Microsoft Office, Adobe Creative Cloud, Constant Contact and Google Analytics. • Web content management experience preferred. Education and Work Experience • Bachelor’s degree in Communication, Journalism, Public Relations, Marketing or related disciplines. • Experience and familiarity with public relations tactics. • 2-5 years related work experience preferred.
Application Procedure: Send cover letter and resume to Human Resources Manager Megan McNamara at

Contact: Megan McNamara

Date Posted: 09/27/2017

Date Expired: 10/27/2017