The 2009 PACE Award winners were announced before a packed house at the Kellogg Hotel and Conference Center in East Lansing in April.

Mid-Michigan’s most outstanding public relations practitioners, representing more than a dozen organizations and submitting entries into 25 categories, who implemented the most successful communication campaigns and tactics during the last year were honored at the event. Furthermore, the PACE Maker of the Year and Student Practitioner of the Year awards and the George W. Brown Memorial Scholarship recipient were announced. A full list of the 2009 honorees is below.

CAMPAIGNS

Integrated Communications

Pinnacle Award (Best of Show)
Rossman Public Relations – Proposal 2 Campaign

Award of Excellence
Rossman Public Relations – Detroit Zoo Ballot

Award of Achievement
Pace & Partners – Michigan Office of Highway Safety Planning “Night Patrol”

Outstanding Student Practitioner of the Year

George W. Brown Memorial Scholarship Recipient

PACE Maker of the Year

Kendall Wingrove

Best of Show

The Rossman Group--Proposal 2 Campaign

Community Relations

Pinnacle Award
Martin Waymire Advocacy Communications – Michigan for the Facility for Rare Isotope Beams

Award of Excellence
Rossman Public Relations – Little River Band of Ottawa Indians – Indian Land Presentation

Crisis Communications

Pinnacle Award
Motion Marketing & Media – City Market

Award of Excellence
Martin Waymire Advocacy Communications – Greektown Casino Downtown Files for Chapter 11

Institutional Programs

Pinnacle Award
Pace & Partners - Ferris State University Imagine More Brand Campaign

Internal Communications

Pinnacle Award
Faith Publishing Service – Planning Tomorrow's Churches

Marketing B2B

Pinnacle Award
Donovan & Smith – Visualize Your Virtual World

Marketing Consumer Services

Pinnacle Award
Edge Partnerships – McLaren Health Plan Care Campaign

Award of Excellence
Dow Chemical – Dowfrost RVR Consumer Launch

Award of Achievement
Pace & Partners – OHSP Border Crossing Guidebook Campaign

Public Affairs

Pinnacle Award
Rossman Public Relations – Michigan Comprehensive Energy Package

Award of Excellence
Pace & Partners – CATA Public Education Campaign

Award of Achievement
Martin Waymire Advocacy Communications – Put Michigan People First

Public Service

Pinnacle Award
Motion Marketing & Media – COS Control Program

Award of Excellence
Pace & Partners – MSHDA Save the Dream Campaign

Special Event

Pinnacle Award
Rossman Public Relations – MCAAA Poverty Summit

Award of Excellence
Capital Area Michigan Works! - Fall Job Expo 2008

Award of Achievement
Edge Partnerships – MAHSA 40th Anniversary

TACTICS
Annual Report
Pinnacle Award
Pace & Partners - Great Lakes Fishery Trust 2008 Annual Report

Brochures
Pinnacle Award
Pace & Partners – Access to Recreation: Access – Inclusion – Community

Creative Tactics
Pinnacle Award
Restroom Access Act – Restroom Closed Signs

Direct Mail/Direct Response
Pinnacle Award
Pace & Partners - Great Lakes Hybrids 20K “Challenge” Direct Mail

Electronic Media
Pinnacle Award
Pace & Partners – Ferris State University College of Professional & Technical Studies Web Site

Feature Stories
Pinnacle Award
Olivet College – Angel of Mercy

Magazines
Pinnacle Award
Marketing Communications, Division of Housing & Food Services, Michigan State University – Serving State

Newsletters
Pinnacle Award
Two Men & a Truck – Traffic Reporter

Radio PSA
Pinnacle Award
Pace & Partners – OSHP Booster Seat Back Seat

Special Purpose Publications
Pinnacle Award
Pace & Partners – Pace & Partners New Years Card

Television PSA
Pinnacle Award
Pace & Partners – Michigan Office of Highway Safety Planning “Night Owls”