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Chapter Meeting

The Value of Visuals

5/16/2018 8:30 AM - 9:30 AM

Lansing Regional Chamber of Commerce - 500 East Michigan Avenue #200, Lansing, MI 48912 (map)

We work hard to make sure our marketing and social media content is full of engaging images, but what about our internal communications? Explore the value of using more visual content — such as screencasts, images, gifs, and videos — in company communications via a recently completed research project completed by TechSmith. Combining opinion research, scientific study, and economic modeling, attendees will get an exclusive look at the findings, including some eye-opening statistics on the amount of time (and money) businesses can save by including more visual content in their internal communications.

Join us for breakfast, networking and an opportunity to learn from a recently completed research project.

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TechSmith public relations specialist Ryan Knott has nearly 20 years experience managing communications, public relations, publications, social media, website and media relations. He joined the TechSmith team in 2016, and previously served at nonprofits, the Michigan Department of Education and — as a coach, communications director and announcer — a number of Michigan roller derby teams. Based in Okemos, TechSmith pioneered the revolutionary idea of capturing screen content for better communication and is now the world’s #1 source for visual communication software.


The Central Michigan chapter offers exciting opportunities for networking and professional development to public relations professionals in the greater Lansing area. With a membership of more than 150 area communicators, CMPRSA meetings are a place to always meet someone new, but establish valuable connections over time as well. A diverse membership of young and seasoned professionals, a stimulating mix of programs and opportunities for involvement make CMPRSA the ideal organization to invest your time and resources.